Canadian retailer Livestock has transformed its Spadina location in Toronto into a full-fledged Air Max factory pop-up in celebration of Nike Air Max Day — an annual ‘sneakerhead’ holiday that was first introduced by Nike in 2014. This day was created in celebration of the iconic Air Max silhouettes and its vast history. Air Max Day declares the 26th of March every year with special releases commemorating the day.
This year, Nike Toronto created podiums and displays at Livestock, that house items which inspire the 2016 partners: Hiroshi Fujiwara, Tinker Hatfield and Mark Parker. TAVA aka Antoine Tavaglione is a Canadian Pop artist, muralist and illustrator whose work also took part in the Air Max Day installation.
"I have had the pleasure to create 6 different custom Air Max based canvases and illustrations for AMD pop up at Livestock, Spadina in Toronto. Making use of Canadian symbols and playful iconic imagery. I overlay drawings of maple leafs, logos, beavers and YYZ Airport codes onto the classic AM1, Am90, AM97, AM Zero and AM BW silhouettes."
HTM has produced some of the most innovative, boundary-pushing footwear in Nike history and Canada is fortunate to have it available for the first time ever.
For instance, visionary and CEO of Nike, Mark Parker presents the Air Max Ultra M — a new Air Max design introducing a high resolution jacquard-knit upper combined with premium leather and a cored-out ultra midsole for lightweight comfort.
Legendary design architect, Tinker Hatfield presents the Air Max 90 Ultra Superfly T — introducing the original Air Max 90 into the modern era with a sock-like Flyknit upper and a cored-out ultra midsole for lightweight comfort.
Lastly, storied Nike collaborator, Hiroshi Fujiwara introduces the Air Max LD-Zero H — fusing his favorite LD-1000 upper with a flexible Air Max 2014 Nike Air unit to deliver a modern street style icon.
Livestock’s Nike Air Max Day pop-up shop runs from March 23 to March 27.
Happy Air Max Day and happy shopping!
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