Rihanna For Balmain

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If you've been keeping up to date with social media today, you would know that RIHANNA is now the new face of Balmain. The iconic singer stars in the forthcoming spring/summer 2014 campaign - due to appear in magazines by January 2014.

The label's creative director, Olivier Rousteing, who, by the looks of his Instagram is obsessed with BadgalRiri herself (even before she landed the Balmain gig) and describes her as an "icon"  to Vogue magazine.

In front of the camera, she makes you feel like she is the only girl in the world,.. When the woman that inspires you wears your creations, your vision feels complete.

The full spread was shot in a monochromic tiled room in New York by the talented duo, Inez van Lamsweerde and Vinoodh Matadin, with styling by Rihanna's personal stylist - Mel Ottenberg. Previous to Balmain, the star has graced the campaigns for Armani Jeans.

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Source: VOGUE