First look of Rihanna's Behind the Scenes Balmain Campaign Videos

I've been saying that I want BALMAIN in my life for quite some time, and now I actually need BALMAIN in my life thanks to Rihanna and her Balmain Campaign video teasers. I mean, we're all aware of her previously released photo spreads from the campaign photoshoot but these videos are alive and they are definitely something else. I literally can't deal. BadGalRiri is such a babe, one cannot help but salivate when watching her (I'm straight, I swear!). And despite Olivier Rousteing's countless Instagram selfies and narcissism ways, I find him attractive in his own ways and hell, he's the creative director of BALMAIN Paris! Shoot, if that's not attractive enough, I don't know what is! 

I just think; She’s this girl that everybody knows... She’s powerful - she knows how to mix beauty... She’s boyish, she’s strong... She’s the new icon. She mixes fashion with music and I think my collection is based around that.

All-in-all, both Riri and Rousteing are seen in the videos going over outfits and various looks alongside her stylist, Mel Ottenberg whilst catching a few laughs along the way. Shooting at "Pier 59 Studios" in NYC,  Rousteing intimately admits that he is beyond thrilled that Rihanna is part of the newest campaign for the luxury brand and adds that the entire Spring 2014 collection was designed around her as he was inspired specifically by her from her visit to the label's Paris studios last summer.