The iconic 1LOVETO logo on shirts, tanks and crewnecks will forever be a staple classic and a must have in your closet. It's officially safe to say that it holds a well deserved, solid name for itself. So solid that its newest collections of tees and crewnecks for both men and women, no longer rely on its logo to speak volumes. All it needs is its city plastered on the centre of each collection piece in bolded, italic font -- Toronto. The new 1LOVETO red label at the bottom left seam of each item is the brand's newest feature and the only branding visible. Minimal yet crucially precise. The collection comes in various colourways of black, white and grey and in three models: t-shirts, crewneck sweaters and cropped/off-the-shoulder crewneck sweaters for the ladies. Its modern, revamped designs are clean, minimal and simplistic. Perfect for repping Toronto, 'The 6', every single day. Plus, the timing couldn't be more perfect as layering season is upon us. Stay cozy and grab yours today.