Benny Gold for Publish Brand takes Camo to a whole 'nother level for their 2014 Spring/Summer Collection

Benny Gold for Publish Brand gives you a reason to want to stunt this coming Spring and Summer because quite frankly, this collaborative collection takes camo print and form fitting to a whole 'nother level. Seriously. Prepare yourselves for this. 

Shot in a warm, gloomy, overcast atmosphere by the talented Chicago-based photographer by the name of Trashhand, he captures a damp yet mild setting; creating an early Spring-like mood. 

Meshing their hometowns of Los Angeles, California and San Francisco respectively, you get the best of both worlds as Publish Brand and Benny Gold showcase their exclusive Spring/Summer 2014 collection entitled, "Fog Camo." Inspired by San Francisco's repeatedly occurring foggy conditions, it's only fitting to incorporate Benny Gold's signature Fog Camo pattern throughout the collection, whilst incorporating Publish Brand's twist on strategically placing prints on fabrics.

Mimicking similarly to Publish Brand's aesthetics, Benny Gold's fog camo pattern is seamlessly highlighted throughout the collection in pieces such as: the Valencia bucket hat, the water-resistant Van Ness hooded mountain trench jacket, Brushed twill shorts with camo detailing, and Publish Brand's signature jogger-style Guerrero pant trousers. 

This entire collection has you covered from cool damp springs to scorching humid summers. It's definitely a collection worth investing in. So act fast and according to Publish Brand, "Play Fair & good luck" as the Benny Gold for Publish Brand 2014 spring/summer collection drops today, Friday, March 7 at 10 a.m. PST/ 1 p.m. EST at select retailers including Publish and Benny Gold.