King St. Shenanigans: BBXX 20th Anni. Block Party, A-TRAK, OneMethod Digital + Design After Party

I've been holding off on this post for over a week now due to its mass amount of visual and literal content, and not to mention having to recollect multiple events within one evening. All-in-all, the Universe was working seamlessly in my favour. Experience my night in a nutshell. Enjoy!

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On Friday, June 9th, Bensimon Byrne hosted an invite-only event including: the advertising community along with the entire likeminded creative field to join in the fun as the Toronto-based advertising agency celebrated its 20th anniversary with a massive block party on Wellington Street in downtown Toronto. Guests were treated to open bar services, alongside several of the city’s finest gourmet food trucks, music from DJ PPLUS and DJ Cassidy, and a street-style art gallery commemorating the agency’s 20 years.

“This party was the pinnacle moment of our rebrand, and the perfect way to recognize our 20 years in the industry. We’re proud to show everyone how far we’ve come, and more importantly, where we plan to go,” said Jack Bensimon, President, Bensimon Byrne.

"Interruption" (2007), Lindsay Mattick & Amanda Alvaro "The catalyst for our story is an 'interruption': a defining moment when a pattern is broken, giving way to a new approach, style and voice ... To capture the 'birth' of Narrative we chose a particularly female icon - the birth control pill... We explored the notion that skipping a pill - physically breaking from routine - could have consequences that would unfold to be permanent, significant and powerful. Our intention was to communicate that sometimes, to change the game, it just takes one."  

"Interruption" (2007), Lindsay Mattick & Amanda Alvaro
"The catalyst for our story is an 'interruption': a defining moment when a pattern is broken, giving way to a new approach, style and voice ... To capture the 'birth' of Narrative we chose a particularly female icon - the birth control pill... We explored the notion that skipping a pill - physically breaking from routine - could have consequences that would unfold to be permanent, significant and powerful. Our intention was to communicate that sometimes, to change the game, it just takes one."
 

"Jack" (2013), Filip Mroz "This piece is a tribute to our fearless leader: a man whose vision and strategic mind helped Bensimon Byrne write its chapter in the pages of Canadian advertising history. Over the past 20 years, Jack has challenged many clients to reach their greatest potentials - if they'd have him, of course."

"Jack" (2013), Filip Mroz
"This piece is a tribute to our fearless leader: a man whose vision and strategic mind helped Bensimon Byrne write its chapter in the pages of Canadian advertising history. Over the past 20 years, Jack has challenged many clients to reach their greatest potentials - if they'd have him, of course."

"In Bad Taste" (1994), Filip Mroz & Karen King "It tastes awful. And it works." In 1994, Buckley's became Bensimon Bryne's second account. The agency's work on this campaign lead to it being named one of the '10 Best Canadian Campaigns Ever' by Marketing Magazine.

"In Bad Taste" (1994), Filip Mroz & Karen King
"It tastes awful. And it works." In 1994, Buckley's became Bensimon Bryne's second account. The agency's work on this campaign lead to it being named one of the '10 Best Canadian Campaigns Ever' by Marketing Magazine.

The BBXX 20th Anniversary block party ended around 11-11:30 p.m. and was brought indoors to continue mix and mingling. I, however, remembered that A-TRAK was in town and spinning at The Hoxton just down the street. Luckily enough, one of my clients who owns The Hoxton was able to pull super last minute strings for me to make my night even more eventfully epic! All I have to say is, A-Trak killed his set! The energy was crazy and it was an amazing overall experience. 

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Just when I thought A-Trak set the bar for the night, I got invited by friends DJ PPLUS and Andrew Richmond (owner of Home of the Brave and La Carnita) to an after party/after hours event for BBXX at their work studio, OneMethod Digital + DesignConsidered an award-winning digital and design agency, an enemy of mediocrity and an occasional night spot - OneMethod was definitely the spot to be as they opened up their studio to let the party continue on till the wee hours of the night. Creating and revamping part of their studio space into a bar/lounge setting entitled, "The Meth Lab" was genius on top of genius, on top of more genius! Drinks flowed and music blasted as the creative crowd mix, mingled, laughed and jammed out. The entire studio was stimulating and fun to be around. I mean, the men's restroom was entitled, "LIL WAYNE'S ROOM" whilst the ladies room was entitled, "LIL KIM'S ROOM".  There's also a grass seating area between the office spaces, BMX bikes and a chopper motorcycle lingering around, and each seating booth has an inspirational theme to it. I have yet to wrap my head around how work gets done around there. Being a space filled with creators and innovators, its only fitting to have corky and intricate sections filled with toys and gadgets to get their genius minds flowing. I couldn't get over the space! 

Overall, it was a fun-filled night with nothing but positive vibes and good people looking out for good people. I've met, reconnected with and networked with many likeminded individuals. It was a beautiful night that couldn't have turned out more perfectly. Blessed.