Adidas Canada #RUNMORE 10K Campaign

On-Camera Talent: Christina Cheng
Filmmaker: LeSean Harris

Adidas Canada is organizing the most unique 10K run ever. On November 1st daylight savings time ends and we turn back the clocks one hour at 2 a.m., which makes November 1st a 25-hour day. And what better way to use that extra hour than to #runmore?

Photo by: LeSean Harris

Photo by: LeSean Harris

Runners are encouraged to register online at www.runmore.ca/runmore10k. Entry to the event costs $35 and all money raised goes towards the Canadian Olympic Foundation. The Canadian Olympic Foundation raises philanthropic funds to support the: Canadian Olympic team, the next generation athletic talent and the Canadian sport system that powers their performances. By participating in the Adidas #runmore 10k, you're automatically supporting our athletes through funding six athlete development pillars, including: competition, daily training, coaching, equipment, sport science and nutrition. 

In order to sustain Olympic podium success, Canada must support athletes fix to eight years from the podium. Through Adidas' #runmore campaign, donations will fund these next generation Olympians who are striving to achieve results at the Tokyo 2020 Games and the 2022 Winter Olympic Games.

Photo by: LeSean Harris

Photo by: LeSean Harris

In the lead up to race night, Adidas will be hosting training runs that are open to the public every Thursday nights at 6:30 p.m. at the Adidas flagship store on Yonge and Dundas.

Photo by: LeSean Harris

Photo by: LeSean Harris

On November 1, the 10K run starts at Ontario Place at 1:00 a.m. and when runners are done within the hour mark, the clocks go back and it’s 1 a.m. all over again. By all means, you can’t say you don’t have time, because it doesn’t cost you any!

Photo by: LeSean Harris

Photo by: LeSean Harris

Once runners have crossed the finish line, there will be a celebratory post race party with a DJ, photo booths, food trucks galore, and loads of beer. 

Adidas encourages runners to use the hashtag, #runmore to share their experiences on social media.

See you at the start and finish line!