Roots Canada: Social Media & Copywriter Coordinator

Photo by: LeSean Harris

Photo by: LeSean Harris

At last, a "grown up" job at 26. After consistent years of working contract jobs at media and publication outlets as a multimedia journalist/reporter, styling clients at fashion boutiques around the city, and maintaining a social media "influencer" presence, along with a blog; I finally landed a gig that meshes all my talents into one. Don't get me wrong, I'm obsessed with wearing various hats, and I love having the freedom to freelance as a journalist, blogger and stylist but there comes a time in life where juggling a lot of a lot is a lot and seeking stability and consistency is the answer. Honestly, being a parent at 26 to a 10-year-old is more challenging than having been 16 with a newborn. The timing couldn't have come at a more perfect time in my life.

Filmmaker: LeSean Harris

I've had my fair share of epic job experiences which allowed me to cover the Grammys and the Oscars for Global News; Fashion Week for FASHION Magazine, produce content for Daily Planet on Discovery Channel, and host as a multimedia reporter for FASHION Magazine, Canadian Family and Weddingbells. In addition, as a stylist and brand ambassador, I've had my fair share of notable clients. I'm not saying this is the end of my freelance passions, I'm saying there will definitely be a shift in my lifestyle and routine but it's time. Nonetheless, I'll always be here, I'll always be around. Building respectful long lasting relationships is crucial and I'm blessed to have many good people and companies supporting me at every decision. 

Okay, enough of the bragging rights... I'm without a doubt, a strong believer in the saying, "You attract what you put out." I recall praying to God and talking aloud to myself many times after a long and exhausting week of straight hustling with my various jobs. I said, "I just want a job in the creative field where I can utilize all my skills, passions and interests into one. A job where I can learn, grow and excel in. A job where I'll be happy waking up to every morning. A job where I can be expressive, challenged, and understood. A creative job that can help support the well being and future of my son and I and my family." Honestly, in due time, with persistence, patience, hard work and faith, what is meant to be will truly be yours. I'm humbled and blessed. This is only the beginning.

Photo by: LeSean Harris

Photo by: LeSean Harris

On December 1, 2015, I will walk Roots Canada's global headquarters as their social media and copywriter coordinator. It's quite the serious role to hold but I'm ready. I'm nervous but more so excited for growth and experience. I'm anxious for challenges, I'm anxious to struggle, but I'm most importantly anxious to flourish and utilize my skills in various creative ways. Not to mention, as a Canadian standing behind a Canadian brand such as Roots is humbling and pride-worthy in itself. I'm not going to lie, it's quite nerve-wracking to know that I'll be responsible for keeping over 100k (and rapidly growing) social media followers constantly interested and intrigued. But you know what? I'm stoked!

Now, now, getting here wasn't easy by any means. It took multiple meetings with multiple directors (since July), persistence, communication, patience, and work. As a requirement to hone this humbling title, I had to complete a copywriting project and was asked to make a 90-second video (max) showcasing why I would be best suitable as Roots Canada's social media and copywriter coordinator. Here it is. I'm ready to share it. 

Photo by: LeSean Harris

Photo by: LeSean Harris

Thank you to filmmaker and my roady, LeSean Harris for having the patience, heart and faith in me to score this position. We met up at East Room, he shot my clips, I wrote my script, he recorded my voice overs and edited my video all within a span of four hours! Again, 'you attract what you put out,' and LeSean is someone I organically, transparently and creatively work well with and personally vibe with through and through. As shown, creative collaborations are magical. 

Please continue to support me along my creative journey with Roots Canada as I've adopted it as my newest baby. Stay tuned for what's to come. 

xo.