Nike.com Live Launch

Filmmaker: LeSean Harris

On Thursday, November 19th, Nike.com Live woke Toronto up at the crack of dawn with its first high intensity Nike Training Club live experience at 6:30 a.m. hosted by Canada's Nike Master Trainer, Eva Redpath, and led alongside surprise Nike Master Trainer from Los Angeles, California, Ryan Lauderdale. If they weren't enough of a motivational wake-up call, Canadian Professional Tennis Star, Genie Bouchard was also in attendance.  

"We're here celebrating the fact that Nike.com now delivers to Canada," said Eva.

Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)

The 45-minute high intensity live workout was located in the city's entertainment district, outside of the custom-built Nike.com Live shipping crate at 229 Richmond Street West. 

"These workouts were designed by all of the master trainers and all the great trainers from around the world who are apart of the Nike training network," said Ryan. "It's not specific for any male or female; high intensity is meant for everybody! It's about getting out there and making your training a year 'round thing. I'm really impressed that so many people came out and worked so hard at 6:30 in the morning! It was a really great thing to see!"

Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)
Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)
Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)

The crate brought Nike.com products and services to life for everyone to see, touch and experience over three days in Toronto, from November 19 - 21. Nike.com Live was a destination for Torontonians to preview cold weather innovations, shop key looks, and to create a personalized shoe with a Nike designer in the onsite Nike iD studio.

Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)
Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)

In addition to the services, Toronto athletes were be able to register for 1 on 1 sessions happening on November 19, 20, and 21 at Nike.com Live with Trainers, Running Coaches and iD Designers.

For those who may have missed out, Nike is also hosting NTC classes and NRC runs for Torontonians to participate in, as they #GETOUTHERE with their cold weather training for the next four weeks!

"Head on over to Nike.com/Toronto to reserve a spot in our four-week #GETOUTHERE series," Eva adamantly explained.

Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)
Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)

Nike.com Live will move to Vancouver (555 W Cordova Street, Downtown Vancouver) for November 28 & 29. Registration opens on Monday, November 23, at 8 a.m. on Nike.com/Vancouver.

Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)
Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)
Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)
Photos courtesy of Streets of Toronto (Tyler Hayward and Nathalia Allen)