AMEX Unlocks Memorable Moments at Kinky Boots

Fun fact: AMEX unlocks memorable moments for half a million Canadians every year. In 2015, Amex's goal is to help over 400K fans rock out to their favourite shows. It's safe to say that our best moments come through experiences that are designed for us. Fortunately enough, as a broadway musical enthusiast, I was chosen by Amex Canada to share my #AmexLife experience by joining their #ThisMoment campaign with Kinky Boots, a Broadway musical at the Royal Alexandra Theatre.

When it comes to Front Of The Line access, no other brand comes close to providing memorable experiences quite like American Express does. 

Kinky Boots, the Tony Award-winning Broadway musical, was created by a dream team of talented and original artists: pop icon Cyndi Lauper, four-time Tony-winning librettist Harvey Fierstein, and director/choreographer Jerry Mitchell. 

Based on an independent film inspired by true events, Kinky Boots tells the story of Charlie, the owner of a failing English shoe factory, teaming up with Lola, a drag artist, to serve a niche market — making sturdy boots for cross-dressers. With that being said, a successful Broadway show is anything but a niche market as it needs to speak to a wide and diverse audience, and Kinky Boots ingeniously does just that!

According to the official Programme, playwright, Harvey Fierstein, was attracted to the intimate story between the "bromance" of Charlie and Lola, aka Simon. "The real love story here is these two gentlemen who become friends," says Fierstein. "And I thought it was a good opportunity to do this realistically." He was also attracted to the theme of self-acceptance, which translates not just to the two lead characters but all of the workers in the factory: "It's the human stories; that's what theatre's for."

Although the show is mostly set in the workaday world of a shoe factory, according to the Programme, the dream team; Lauper, Fierstein and Mitchell wanted to create a sense of joy and uplift for the audience, in the way only a Broadway musical can do.

The first act finale, Everybody Say Yeah, is an explosion of energy. The entire cast was dancing on moving conveyor belts, which had been used to deliver shoes earlier in the musical. "It is a celebration of making the first pair of kinky boots and everyone in the factory gets involved," expressed Mitchell. 

The show's final numbers, Raise You Up/Just Be, literally did just that to the audience (myself and my guest included). Mitchell's goal was to have the audience standing up, cheering, singing, clapping and dancing to the beat every night. "They just don't want to leave the theatre! That's sort of a magical moment. And then, when they do walk out of the theatre, you know they're all abuzz."

As a Broadway musical enthusiast, Kinky Boots absolutely deserves and wins best musical in my books. It was entertaining from start to finish, filled with laughter and excitement, lessons to be taught and messages to be shared, and an overwhelming burst of pleasure, inclusiveness and positivity.

Thanks to Amex Canada, I was able to share #ThisMoment with a guest who experienced his first ever Broadway musical! This moment changed and inspired his perspective on life as a creative filmmaker. Needless to say, Amex is a brand focused on providing its Cardmembers unparalleled access to inspiring events and experiences. In addition they open doors to the worlds of music, dining, culture, film, sports and fashion. You too can explore and join in on the #AmexLife experience by checking out AmexInvites.ca to learn more about the hottest upcoming events!