For over 20 years, the Air Max 1 silhouette has served as a canvas for countless treatments, cementing its status as a footwear and pop-culture icon. Recently, the city of Toronto has also earned pop-culture accolades, thanks to a cultural renaissance that spans across sport, music and entertainment. To celebrate the entities’ respective renown and the capital’s celebrity as “The 6,” a reference to the city’s six boroughs (Toronto, North York, Scarborough, York, Etobicoke and East York), Nike Sportswear tasked a Nike designer with Canadian roots by the name of Erin Cochrane, to design a colourway of the shoe that Torontonians can call their own.
Described as a 'love letter to the city,' Nike has utilized the iconic Air Max 1 silhouette to recognize and pay an ode to Toronto, #the6. Resting on white outsole that's rubberized, the shoe is equipped with woven textiles, waxed laces and buck leather. Tech tough leather provides durability to withstand Canadian winters, with motifs added including: Northern Lights inspired sock liners, north facing compass on heel, Canadian Maple Leaf on the outer tongues, CN tower graphic print in-soles, and T.O. imprinted on the inner left tongue, and THE 6 on the inner right tongue. It doesn't get more clean, crisp and Canadian than that!
Fortunately enough, Nike Toronto had generously gifted me my very own pair of Nike Air Max 1 “The 6” sneakers. Being that I'm born and raised in the borough of Scarborough, I found it fitting to capture images at the Aga Khan Museum; one of a few hidden gems in the east end. Its clean, crisp architecture and aesthetic naturally paired well with the monochrome sneaker.
Nike's love letter to #the6 is honourably one to remember, one to take pride in and one to stand tall in. It has been a long time coming for Toronto's recognition in the sneaker culture. We made it.