Seneca College, #BecauseItMatters Campaign

Photo courtesy of: LeSean Harris

Photo courtesy of: LeSean Harris

I've recently partnered with Seneca College as part of their #BecauseItMatters campaign. The emotionally-positioned campaign is different from the benefit-driven way other postsecondary institutions advertise. It’s an opportunity for Seneca to highlight what it knows when it comes to what students are looking for: Certainty about the future. Students want to feel prepared through a combination of education, training and experience. They want to feel ready for anything the world throws at them. 

Through sharing my stories on what matters to me, I'm in the position in hopes to be relatable, helpful, motivating and inspiring. 

Photo courtesy of: LeSean Harris

Photo courtesy of: LeSean Harris

#BecauseItMatters Story #1:

I always knew I wanted to be a storyteller through various forms of media: television, online, radio, magazine print, newspaper print, you name it! With a journalism background, I was able to explore many forms of storytelling. It was with countless internships, work experiences and published content in the fields of television, online and print that I realized storytelling can be much more meaningful, organic, raw, unfiltered and unscripted. As a left wing thinker, following rules doesn't come easy. My natural curiosity and love for meeting people was at an ultimate high. With new media, I was able to confidently find and explore who and what matters when it comes to telling stories and sharing experiences. Going the multimedia/social media route seemed natural. Curating digital content on various social platforms and highlighting people, brands and events that matter is key.

Photo courtesy of: LeSean Harris

Photo courtesy of: LeSean Harris

#BecauseItMatters Story #2:

The internet doesn't sleep and as an overall social media guru/maven, multimedia storyteller and avid blogger that often means I rarely sleep. But sacrificing sleep is the easy part to the passionate hustle in the media field. I sacrifice sleep for creativity, relevancy, timelessness and growth. Constant news, stories and experiences are available at the tips of our fingers. In my creative field, there's always going to be change and advancements and utilizing today's ever growing social platforms keeps you sharp, inspired, motivated and connected more than ever at all times #BecauseItMatters.

Photo courtesy of: LeSean Harris

Photo courtesy of: LeSean Harris

Want to share what matters to you? Seneca College is seeking motivating and inspiring stories to be shared as part of its #BecauseItMatters campaign. Read more on www.becauseitmatters.ca.