OVER THE RAINBOW

BEYOND OTR: CHRISTINA CHENG

Get ready to meet an extraordinary creative force who is blazing a trail in journalism, media, marketing, and branding. Christina Cheng is not just a CCO & Co-Founder of YUTE INC., but also an inspiring mentor for Black, Indigenous, POC, and/or 2SLGBTQ+ creative youth. Christina's passion for impactful storytelling through culture, community, philanthropy, and health + wellness has set her apart from the rest. She has the incredible ability to connect the dots from ideation to execution on various platforms, while also running two health and wellness platforms that are empowering people to achieve their best selves. With clients like Nike, Coca-Cola, Jordan Brand, and Puma, Christina is making a difference in the world of creative production and beyond.

We got to have an inspiring conversation with Christina, who welcomed us into her gorgeous home. We delved into her entrepreneurial journey, her passions, unique style, and even her favorite pair of jeans!

Wearing: Citizens of Humanity Horseshoe Jean in Magnolia / Rag & Bone Essential Rib Tank in Black / FRAME Le Crop Flare Jean - Noir Coated / Patrick Assaraf Short Sleeve Crew Tee- White / Rag & Bone Warren Ponte Blazer - Black

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